Its that time of year again! We are building the Spring and Summer Design Internship Teams for a exciting range of innovative products for top retailers. Contact me with your Graphic, Fashion & Product portfolio samples and availability. This year we will be doing both onsite and remote internships using Autodesk Fusion 360.
Working on Cool Products, for New Brands launching at Awesome Retailers in 2015 ( More To Come.. Soon! )
AutoDesk Interview with Designer and Product Strategist Daniel L. Bizzell
With a contagious zeal that infiltrates company walls, inspires clients to dream big and ignites co-workers to action, Daniel Bizzell radiates energy and enthusiasm for anything – and everything – that he’s passionate about. Industrial Designer by trade and six-time North Carolina cycling champion, Daniel considers himself lucky because he gets to devote his working hours to one of his many life passions: design. After a professional career in endurance sports which sparked his interest in design and product development. Daniel was frequently called on to test product innovations from participating sponsors who faced the challenges of updating existing styles and creating new products. By his career’s end, he walked away with more than seventy race wins and an insider’s intuition for new product development.
Daniel is proud to be a third-generation designer, with a woodworking grandfather and world-renowned environmental design father, Buzz Bizzell (www.Bizzelldesign.com). After 10 years with Enventys and the Co-Founding of Edison Nation, a TV Show and Medical Group to list a few ventures, today Daniel has moved out of the service design industry and into, direct to retail product collections as the Senior Vice President of Design and Marketing for Providence Products. A full-service product manufacturing and distribution firm headquartered in Charlotte, N.C.
Providence Products, LLC, is a privately owned corporation, located in the athletic and entrepreneurial southern city of Charlotte, NC.
Providence Products has over 100+ different Specialty Products in its assortment and will be expanding its brands and product offering in 2014. They are continually on the look out for innovative trends in order to bring performance, comfort and unique solutions to their customers. Providence’s retail and wholesale customer base ranges from individual specialty stores to national and Globel chains. They have a long history of selling products under both the PEAK label, new Athena Brand and Retailer Private Labels throughout the United States, Canada, Europe, the Middle East, Asia and South America.
Daniel is passionate about innovation and collaboration, as well as understands first-hand how design can contribute to the success, or failure, of equipment operation and retail sales. The design portfolios he develops are used to build a conceptual framework that will prepare new products and technologies to enter the Retailer.
Now on to the Interview:
Autodesk: Thank you, Daniel, for taking time to meet with us to discuss your use of Autodesk Alias Studio software. We’d like to get your story in your own words. Tell us what you do and what are some of your main business objectives?
DB: I am the S.V.P of Design and Marketing For Providence Products.
Please don’t confuse the title “SVP” with someone who only points fingers. I actually do create too. I could never work in a corporate office where I only respond to emails and review presentations day in and day out. What keeps me in this industry is my passion for creativity and inspiring others—inspiring others to be creative thinkers.
Autodesk: What is fun/rewarding about the work you do?
DB: I delight in the creation of design deliverables. It’s that phase of creating something fresh, new, and exciting that I enjoy the most—beginning the first set of drawings at the drafting table, or opening Autodesk® AliasStudioTM software to begin stylizing the concept. There is a natural excitement that comes with starting each project, and I think that is what I enjoy the most about the work I do. I also enjoy when my conceptual energy gives the team and retailers a second look at a category of products. They see we have adopted their vision and know I’m going to help them make it as best as we possibly can for the customer.
Autodesk: Describe the range of products you design.
DB: There is a wide range in what we do here. From raw material exploration on a new concept to structural packaging for a product that has been in the market for 12 years, we explore it all. It’s the blend of innovation, style, research, and our enthusiasm that really gets the evolution of a product rolling. Inspiration from project to project is very high. For instance, a military product can inspire a children’s toy three years down the road or a Pantone chosen for candy color can make an apparel concept pop.
Autodesk: How long have you been using design software, and which ones?
DB: I have been using AliasStudio for almost 11 years and a variety of other software for about 13–14 years. Other programs include Freehand, Adobe® Illustrator®, and Adobe® Photoshop® software. A good designer is able to use all mediums—from pencil and paper to developing AliasStudio renderings. Because this industry is so deadline oriented, you have to be able to fill your quiver. The traditional road of design can’t always be taken. In the past, there would have been no way to create 12 presentation renderings for a last-minute project. Sometimes you need a presentable concept in a short amount from concept to completion, product design determines product success.
It’s the blend of innovation, style, research, and our enthusiasm that really gets the evolution of a product rolling.
—Daniel L Bizzell IDSA
Using products like AliasStudio allows you to give your client options in a short amount of time. These renderings also serve as ammunition to present to manufacturers and retailers.
Autodesk: What is your personal philosophy of design?
DB: It’s a combination of attacking and exhausting the job. Designers do get to a point where they have enough experience to say to a client, “Here it is, the final product.” But 80 percent of designers aren’t there yet. You really have to attack the concept and just wear it out. There is a lot that would be missed if only two or three ideas were explored. Full exploration of an idea allows you to fully realize all of the directions, competitors, and the depth of conceptual features a product can have. In my new roll I’m not only doing this but also positioning the brand of the product and the retail experience. At the moment it's a real transition for me as a designer and Providence as a brand. I feel as though I’m becoming a Loewy type thinker. (Raymond Loewy http://en.wikipedia.org/wiki/Raymond_Loewy)
Autodesk: Briefly describe your design process from ideation to finished article.
DB: I would say the design process must have the ability to morph depending on the type of project.
Autodesk: What are the particular challenges you face in bringing successful, high-quality designs to market quickly?
DB: I think one of the biggest challenges I face is fear. I think we live in a country where the mediocre is seen as the way to go. If a design or concept is too stylish or too innovative, it is put on the back burner until it becomes the mediocre norm. Most of my clients are scared to take a chance on the new color, the new shape, or the latest innovative technology—and it is truly sad and frustrating. Instead of following the status quo, they could be setting the bar themselves.
Another challenge I feel designers face is the influence of market research on the direction of the design. In my short career, I’ve learned that if you base your design solely on market research, you inevitably end up with a “black box.” While market research is important, it is only one of several components to be considered in the design. Those participating in the market research are not innovating, but simply taking a test based on what they already know.
Autodesk: How does Autodesk software fit into this process?
DB: First, Speed. Second, AliasStudio makes the design/project malleable. The ability to make quick changes is a huge benefit of AliasStudio. We don’t want to be locked down to one idea even if we have spent days on the project. You don’t need to stifle the design process just because a change will take too long.
Below is a link to the product development story of the Hydroliptic Standing Paddle Trainer. All of the 3D Design Surface Modeling and Renderings were conceptlized using AutoDesk Alais Software. www.autodesk.com
Wow!! - I can't beleve its been 6 years and more then 50+ products since its debut. Season 1 of Everyday Edisons is now live on YouTube! Enjoy
Next Time Your in Vegas Be Sure To Check out SweetSlips!
It was great to be recognized by our Mayor this Past year, for being such an innovative business.
The Grapple Toy Tether
News Break: In 2012 Daniel Bizzell was recognized by ( MCA ) Museum of Contemporary Art, for his design concept on the Grapple TM; a toy tether which suction cups to a toddles table top, while there learning to use utensils or needing to be entertained by chew and play toys. Buy at http://boingyco.com
Industrial Design Interview With Daniel Bizzell
This week brought to us the age old dilemma. Research leads to answers" and sometimes there not the things you and your client want to hear. Like"your products already on the market". The reality is, that as designer's we have to meet the challenge and develope the next big idea. Not dwell on the what?Ifs.
Let"s face it"If your interns
don't have the skills of an Italian barista switch to the color match coffee
mug.A cleaver solution to an..oh to
Vintage is one thing, but have you
heard of (grossie'rnobreux) This French movement is sweeping the US as interior design trend.
Translation" to grossly multiple a simple every day object or image in the
creation of art and decor. In next up date you will see how this directly
inspired one of our client's to create a commissioned piece for an upcoming
The loopa bowl is now selling at bed bath and beyond'''''! or at www.loopabowl.com . Check out the site its pretty cool....
July 11th 07
To: The Everyday Edisons viewers
"Man I didn't expect this" with the show now in full rotation nationally, I'm getting about 2000ish e-mails a week to the info box! Thank you for your support and positive comments. I will reply in good time. If you want to pick up on some behind the scene action go to http://www.youtube.com/everydayedisonsAlso, I will try to update on some of the design action under way for season two.
june 4th 2007
"As seen in cheerleader magazine" Pyra is becoming the new craze in competitive cheerleading. go to www.pyraapparel.com and check it out
May 12th The Vyne Project for Citiline: Concept? for architecture to inspire product. In this case it is the design of a piece of flexible furnishing for reduced square footage living.
"some date, some time"
We will go to the edge of the world for a good idea.. Casting calls 2007